Top 5 Reference Apps on iOS in New Zealand, Q3 2023

In the third quarter of 2023, the top 5 reference apps on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends:

Ancestry: Family History & DNA saw a steady increase in weekly revenue, peaking at around $1.5K in mid-July and maintaining figures above $1K throughout the quarter. Weekly downloads showed a positive trend, starting from 243 in late June and reaching 408 by the end of September. The app also experienced growth in weekly active users, climbing from 870 in late June to 1.1K by the end of September.

MyHeritage: Family Tree & DNA had fluctuating weekly revenue, with a significant peak of approximately $1.8K in late August. Weekly downloads were relatively stable, averaging around 130-190 downloads per week, with a slight dip towards the end of the quarter. Weekly active users peaked at 467 in late August before settling around 376 by the end of September.

Hallow: Prayer & Meditation experienced variable revenue, peaking at $730 in early August and dipping to $180 in mid-September. Weekly downloads peaked at 200 in early August but saw a decline towards the end of the quarter. Weekly active users followed a similar trend, peaking at 721 in early September before slightly decreasing to 630 by the end of the quarter.

Night Sky had a mixed performance in weekly revenue, with a notable peak of $387 in mid-July. Downloads were highest in early July, reaching 690, but decreased to 153 by the end of September. Weekly active users showed a peak of 979 in early July and a gradual decline to 621 by the end of the quarter.

Voice Translator: AI Translate demonstrated a significant increase in weekly revenue, starting at $53 in late June and reaching $326 by the end of September. Downloads saw an impressive rise, peaking at 384 in late July and maintaining figures around 360 towards the end of the quarter. Weekly active users also grew steadily, from 61 in late June to 360 by the end of September.

For more detailed insights and data, visit Sensor Tower.